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Michael A. Johnson
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Casa Noble Tequila: Alta Belleza

Casa Noble's ultra-luxury tequila, Alta Belleza, is a limited-release showcasing master tequillero Jose “Pepe” Hermosillo's pursuit to push boundaries; priced at $1,200, limited to 563 bottles, and rested for 6 months in To Kalon Vineyard barrels. To convey luxury and drive awareness of Casa Noble’s relaunched core line, we worked with craftsmen from around the world. The French bottle invites the senses, and the elegant metal collar and closure pair the best of European decorative arts and the celebrated silversmithing of Mexico, with nods to the core line's iconography. The result perfectly complements Alta Belleza's artistry.

Work done with, and content courtesy of, Trinity Brand Group.

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