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Michael A. Johnson
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Fisher-Price

For generations (since 1930 in fact), Fisher-Price has existed to make childhood fun and enriching. Through their breadth of products and services, they support families with young children, helping them build skills that will last a lifetime. While always innovating new products, it's also critical that timeless classics evolve as needed to stay relevant, like their popular Little People line. We tailored a variety of illustration and design solutions to address the needs of individual product lines, while also ensuring we lived up to an iconic parent brand near and dear to people's hearts.

Work done with, and content courtesy of, Fisher-Price.

FisherPrice_LittlePeople_Eddie_2.jpg
FisherPrice_LittlePeople_Kids.jpg
FisherPrice_LittlePeople_Animals.jpg
FisherPrice_RescueHeroes_MedicHero_Logo.jpg
FisherPrice_RescueHeroes_MedicalKit_MattMedicBadge_CardGraphics.jpg
FisherPrice_NostalgicToys_ChatterPhone_StyleExplore.jpg
FisherPrice_NostalgicToys_ChatterPhone_Pull-A-Tune_Xylophone.jpg
FisherPrice_NostalgicToys_SnapLockBeads_View-Master_CornPopper.jpg
FisherPrice_DollhouseGraphics.jpg
FisherPrice_OceanWonders.jpg
FisherPrice_SesameStreet_ElmosNoisyDay_UK_2.jpg
FisherPrice_SesameStreet_ElmosNoisyDay_UK_1.jpg
FisherPrice_RescueHeroes_CDcase.jpg
FisherPrice_LittlePeople_CDcase.jpg
FisherPrice_CoreBrands_CDcase.jpg
MAJ_Design_092.jpg
MAJ_Design_172.jpg