Alta Belleza

Constellation Brands' Casa Noble Tequila entered the ultra-luxury tequila category with Alta Belleza, a limited-release tequila showcasing master tequillero Jose “Pepe” Hermosillo's pursuit to push boundaries. Priced at $1,200, limited to 563 bottles, and rested for 6 months in To Kalon Vineyard barrels, this inaugural release had to convey luxury while also driving awareness of Casa Noble’s relaunched core line. To create a luxurious experience, we worked with bottle fabricators, metalsmiths, box makers, and book binders from around the world. The French bottle invites the senses, and the elegant metal collar and closure bring together the best of European decorative arts and the celebrated silversmithing tradition of Mexico, with nods to the core line's iconography. The result perfectly complements Alta Belleza's artistry.

(Work done with the unequaled Trinity Brand Group team.)