With double-digit growth since 2000, Irish Whiskey is the fastest growing premium spirits category in the world, but has been dominated by lesser brands. Enter The Powerscourt Distillery, located on the stunningly beautiful 800-year-old Powerscourt Estate. They've created a portfolio of Irish Whiskeys as sophisticated and elegant as the property on which they’re distilled. To bring this truly extraordinary spirit to life, we created a brandmark inspired by the estate itself, with the region’s striking Sugarloaf mountain, an intricate filigree etching that nods to the estate's detailed craftsmanship, and a gold patina that evokes the layers of history behind the Powerscourt Estate—an elegant, sophisticated and storied place that has stood the test of time.
Work done with, and content courtesy of, Trinity Brand Group.